Certified ADHD Coach · Athletes · Executives · High Performers · Yes, we laugh in here
The ADHD coach for adults who are done managing symptoms — and ready to actually perform.
Hi, I'm Nicole. I'm a certified ADHD coach, mental performance coach, and former LPGA Tour professional. I work with high-achieving adults, athletes, and executives with ADHD who are exhausted from pushing through — and ready to operate from clarity instead of survival. Virtual ADHD coaching, worldwide.
If any of this sounds familiar — you're in the right place.
My clients come in for very different reasons. Most of them share the same quiet feeling: something needs to change, and I'm tired of doing it alone.
Most of my ADHD clients don't walk in talking about ADHD. They walk in talking about the exhaustion of performing. The weight of always being the one who holds it together. The strange loneliness of being capable and invisible at the same time.
What's underneath that is almost always the same: a self-image that never caught up with who they actually are. Doubt so deep it feels like fact. Emotions they learned early were dangerous to show.
That's what we actually work on. The ADHD is the door in. Sovereignty is what's on the other side.
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You're an athlete with ADHD
You perform well on the field but crash off it — and no one around you gets why. You're not broken. You're wired differently, and you need a coach who actually knows that world.
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You're navigating ADHD
Diagnosed or suspected. You've pushed through your whole life, but it's louder now and costing you.
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You're stretched thin or burned out
Always "on." The performance is working — but underneath it, you're depleted.
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You're in a life transition
A career pivot, divorce, loss, identity shift. Familiar coping isn't holding anymore.
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You're a high performer
Pilot, attorney, executive, athlete, founder, creative. You want a strategy — not a vent session.
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You've tried therapy before
And it felt too passive, too slow, or too disconnected from the real demands of your life.
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You want real tools
CBT-style strategy, hypnotherapy, structured reflection. Things you can use between sessions, not just talk about in them.
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You mask — and you're exhausted by it
You've spent years performing the version of yourself that keeps everyone comfortable. You're not sure who's underneath anymore.
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Your self-image hasn't caught up to your life
On paper you're successful. Inside, there's still that kid who got in trouble for being too much. The doubt runs deeper than the accomplishments.
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You people-please to stay safe
Disappointing someone doesn't feel like discomfort — it feels like danger. You've organized your whole life around avoiding it.
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Your emotions feel like too much
You learned early that your feelings caused problems. So you buried them. Now they're running things from underground.
You don't need to be in crisis to come in. You just need to be ready for a change to actually stick.
Cognitive Assessment
Chess♞Chess Lab
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Brain vs. Checkers Brain
Take this 60-second micro-assessment to find out how your high-performing ADHD brain processes strategy, attention, and executive load under high stakes.
QUESTION 1 OF 4
When faced with a high-stakes challenge, how does your attention behave?
How I Coach
Structured, direct, and built around your life.
Most ADHD coaches give you a template. I give you a lab.
When you come into Chess♞Chess Lab
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Performance Lab, we analyze how your ADHD actually shows up — not how the textbook says it should. Your symptoms. Your patterns. Your specific wiring. Because no two ADHD brains present the same way, and solutions that don't account for that aren't solutions. This is precision work. Built for you. Not borrowed from someone else.
I call my method Mental Architecture — a structured, goal-oriented coaching framework that blends evidence-based tools with real strategy. Here's what I bring into every session.
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CBT-Style Tools
Practical, evidence-based strategies to interrupt the patterns keeping you stuck. You'll learn them so you can use them on your own.
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Solution-Focused Strategy
We define what success actually looks like — and build a roadmap toward it from day one. No staying stuck in the problem.
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Performance Hypnotherapy
Hypnotherapy for focus, performance state, and reaching the patterns that thinking alone can't touch. Optional — and you're in control the whole time.
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Intuitive + Heart
Strategic coach with heart. I read between the lines, I'm honest, and I genuinely care about your growth — not just your case file.
What You'll Walk Away With
Real tools. Real progress. A different relationship with your life.
This isn't venting coaching. It's working coaching. Here's what clients consistently say they get.
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A clear roadmap
No more open-ended sessions. You'll know what we're working on and why.
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Tools that work between sessions
CBT-style skills, hypnotherapy techniques, structured reflections — things you can actually use.
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Real understanding around ADHD
If ADHD is part of your picture, I get it. We work with how your brain actually functions.
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Honest, compassionate feedback
I'll gently challenge the patterns when it's useful. You'll never be judged. You will be seen.
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Permission to be the full you
Faith, intuition, sport, science, story — all of it is welcome in the room.
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A coach who shows up
Direct. Prepared. Genuinely invested. Same energy session one and session fifty.
Vibe Check
This isn't stiff. This isn't awkward. This is actually fun.
I'm not a robotic, sterile, "How does that make you feel?" coach. My background is the LPGA Tour, the PGA fairway, the diving board, the stage at Coachella, and twenty-six years sitting across from people doing real work. That energy comes into the room.
Sessions feel like a sharp, collaborative conversation with someone who actually gets the demands of your life — with laughter where it belongs and a little extra warmth where you need it.
😂
We laugh, intentionally
Humor breaks down awkwardness and makes hard things easier to look at. It's a tool, not a distraction.
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High energy, real strategy
You'll feel the motivating rhythm of a sports performance coach — direct, active, and built around your real life.
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Zero judgment, full presence
You can say the thing you've never said out loud. That's exactly the kind of room this is.
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Accountability with warmth
I'll gently challenge you when it's time. I'll also know exactly when to soften. That balance is the work.
★★★★★
"She knows when to push, and when not to push, and is very compassionate, funny, and growth oriented."
— Verified client, age 45–54
The Science Behind the Work
Two frameworks I use in every session.
Twenty-six years of sport psychology, performance coaching, and lived experience compressed into two visual models you'll learn to use yourself.
Framework One
The Performance Curve
Yerkes–Dodson Law · The bell curve every elite athlete and executive learns to live by.
In this state, the ADHD brain suffers from a chronic deficit of dopamine and norepinephrine, leading to severe mental fog, low initiation, and chronic task paralysis.
The Trap: Forcing yourself to concentrate doesn't work. The brain naturally seeks random dopamine hits elsewhere—procrastinating on social media or entering a trance of fogginess.
Nicole's Coaching Approach: We build structured "dopamine anchors"—novelty, physical state shifts, and custom high-interest sprints to elevate arousal into the peak performance zone safely.
The Flow State
Peak Flow: Calm, Focused, and Regulated
The sweet spot of Yerkes-Dodson Law. A balanced, regulated nervous system allows you to operate with deep execution, sharp concentration, and zero internal resistance.
The Key: This is a quiet state of high-end, effortless control. You feel centered, time dilates slightly, and you handle complex, high-stakes tasks without depletion.
Nicole's Coaching Approach: ADHDers usually fall into flow by accident (hyperfocus) and crash. We study your biology to teach you how to access, enter, and anchor this state intentionally.
The Threat State
Over-Aroused: Anxious, Reactive, and Panicked
Where high performers with ADHD often live. High stress triggers fight-or-flight, flooding the body with cortisol and adrenaline. You feel busy but are highly inefficient.
The Trap: Because the ADHD brain is accustomed to using anxiety as a catalyst to override executive dysfunction, it gets addicted to chronic stress, leading to physical burnout.
Nicole's Coaching Approach: We use somatic de-escalation, boundaries, and Performance Hypnotherapy to deactivate the alarm response and safely slide your nervous system back into Flow.
Most clients live too far right — high stress, high arousal, low output. We learn to recognize where you are on the curve in real time, and use the tools to bring you back to center. That's the whole performance game.
Framework Two
The Hierarchy of Sovereignty
My version of Maslow — built specifically for performance and transformation work.
LEVEL 04LucidityMetacognition restored. You see yourself thinking.
LEVEL 03Emotional TruthShadow integrated. You stop performing for the room.
LEVEL 02Strategic IdentityYou know who you are. You make moves from there.
LEVEL 01Biological SafetyNervous system regulated. Body stops bracing.
We build from the body up. No skipping levels. You can't think strategically when your nervous system is in alarm, and you can't reach lucidity without first making peace with your emotional truth.
Somatic Application
Tactical Box Breathing
Used by Olympic athletes and Navy SEALs to instantly deactivate fight-or-flight, unbrace the body, and restore cognitive control under maximum high stakes.
Instructions: Sit comfortably, unbrace your jaw, and drop your shoulders. Click the button to synchronize your breath. Try to complete 3 cycles to activate vagal tone.
Breathe
Ready to Begin
Breathe in, hold, breathe out
Nicole Chess♞Chess Lab
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, LMFT
Mental Performance Coach
Hello, I'm Nicole
The real thing. No script.
"I bring the framework and the tools. You bring the willingness. Together we turn insight into real, lasting change."
I'm a Mental Performance Coach with 26 years of one-on-one client work. I'm also a former LPGA Tour professional and PGA caddy — which means I understand high-pressure performance, perfectionism, and the cost of pushing through, from the inside out.
I wasn't diagnosed with ADHD until I was 27. By then I'd already played on the LPGA Tour — pushing through on sheer determination and not understanding why everything cost me twice as much as it seemed to cost everyone else. When I got the right support, something shifted I didn't expect. I could see the golf ball differently in the sky. I went on to earn straight A's in my master's program. That's not a medication story. That's a clarity story. And it's exactly what I help you find.
Chess♞Chess Lab
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Performance Lab is named intentionally. The ADHD brain is not a checkers brain — it's a Chess♞Chess Lab
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brain. It sees the whole board at once. It makes connections others miss. It hyperfocuses on what matters and struggles with what doesn't. The lab is where you stop fighting that brain and start playing your own game — with structure, strategy, and someone in your corner who has studied the board for twenty-six years.
My training is deep: I hold an MA in Sport Psychology from John F. Kennedy University (1999), am a Certified Performance Hypnotherapist (CCHt, 1999), and hold an ADHD Coaching Certification from Evergreen Coaching — with over two decades of one-on-one performance coaching. My background also includes licensure as an LMFT — that clinical depth informs my coaching framework, but the work at Chess♞Chess Lab
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Performance Lab is coaching only.
My approach is direct because I respect your time, compassionate because I know how hard it is to ask for help, and honest because that's the only kind of coaching worth doing.
And yes — we laugh in here. A lot. I'm not a “how does that make you feel?” kind of coach. Sessions with me are real conversations — sharp, warm, sometimes funny, occasionally interrupted by something I just have to say before I forget it. People often tell me they leave a session feeling lighter than when they walked in. That's the point.
MA Marriage & Family Therapy · Informs coaching framework
BS Management Information Systems · SJSU
Former LPGA Tour Pro & PGA Caddy
Verified on Psychology Today
Why I'm Not Like Other Coaches
Four things that make me unrepeatable.
Not credentials. Combinations. Each one is rare on its own. Together, they don't really exist anywhere else.
01
Rare Dual Master's
Most coaches hold one credential. I hold a dual master's — an MA in Sport Psychology and an MA in Marriage & Family Therapy — plus an ADHD coaching certification and performance hypnotherapy training. That means I can hold the depth of performance science AND the human complexity underneath it, in the same room.
02
Lived Resilience
I'm not teaching coping skills from a textbook. I'm an ADHD-certified coach who has navigated high-pressure performance environments for twenty-six years. I know what it costs to push through — and what it looks like when you finally stop having to.
03
Mental Architecture
Most coaching stays surface-level. I built a structured, engineerable framework for the mind — Mental Architecture — that speaks the language of athletes and high performers who want measurable progress, not open-ended exploration.
04
Elite Athlete Lens
LPGA Tour pro. PGA caddy. I know real-time stress and high-stakes scrutiny from the inside out. That coaching rhythm brings genuine athletic performance intelligence into every session.
Deep Differentiation
The Lab vs. The Template
Most ADHD coaching gives you a list of generic rules and planners. At Chess♞Chess Lab
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Performance Lab, we surgically decode how your individual brain operates to build actual sovereignty.
The Template
Typical ADHD Coaching
Focuses on surface-level survival, coping worksheets, and forcing you to fit into standard neurotypical boxes.
✕
Cookie-Cutter Checklists
Relies on generic time-management handouts, planners, and off-the-shelf productivity "hacks" that often feel like another chore to feel guilty about failing.
✕
Single-Credential Weekend Training
Typically conducted by coaches holding a weekend seminar certificate or non-specialized general life coach credential. Completely lacks clinical or high-stakes insight.
✕
Symptom Management Focus
Focuses on masking and managing the behavioral symptoms of ADHD—trying to force executive functioning through willpower, which leads to exhaustion.
✕
No Lived Performance Context
Teaches textbook coping strategies. Does not understand the intense physical, biological, and mental pressures of professional athletics, legal careers, or executive suites.
✕
The Outcome: Chronic Fatigue
The finish line is simply learning to cope, manage shame, and survive daily tasks. A high-friction lifestyle that constantly drains your battery.
The Lab
Chess♞Chess Lab
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Performance Lab
Focuses on biological safety, custom nervous system regulation, and elite performance execution under pressure.
✓
Precision Mental Architecture
We analyze exactly how your neurodivergence presents. Your symptoms, triggers, and patterns are decoded to build a precise blueprint built for you, not borrowed.
✓
Dual Master's Clinical Depth
MA in Sport Psychology and MA in Marriage & Family Therapy (LMFT background). We hold the clinical literacy to integrate shame, heal self-image, and untangle complex trauma.
✓
Subconscious Hypnotherapy (CCHt)
Performance hypnotherapy to rewire focus and emotional states. We bypass executive resistance to reach subconscious patterns that thinking and talk-coaching alone can't touch.
✓
Former LPGA Tour Pro Authority
Nicole played at the highest competitive level on the LPGA Tour and caddied on the PGA. She has lived and studied extreme, real-world focus under scrutiny for 26 years.
✓
The Outcome: Sovereignty & Flow
You stop fighting your brain and start playing your own game. A regulated nervous system, deep self-trust, and effortless, high-performance execution.
From the People I Work With
Real words. Real sessions. Real change.
Every review below is verified and unedited — written by people I've worked with one-on-one.
★★★★★5.0 overall
97 ratings
14 verified written reviews
26 years in practice
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"I have grown more in 5 sessions with her than an entire year with my previous therapist."
Verified · Age 35–44 · Session 5
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"She understands the challenges that come with ADHD and how they impact self work. Compassionate, funny, and growth oriented."
Verified · Age 45–54 · Session 7
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"Nicole's solution-oriented approach has been life changing. I brought a bowl of spaghetti to her and she's been helping me make sense of it!"
Verified · Age 35–44 · Session 2
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"She picked up the important details, made me feel heard, and challenged me to think more deeply."
Age 35–44 · Session 1
🌊
"I was diagnosed with ADHD at 48. After a few sessions with Nicole I finally found someone I'm happy working with."
Age 45–54 · Session 3
🛡️
"Nicole created a safe space for me to express myself without judgment. I felt heard, respected, and supported."
Age 55–64 · Session 1
"Straightforward solutions I can apply today. Felt safe and understood."
Age 25–34
"Easy flowing communication. I felt extremely comfortable for a first session."
Age 55–64
"I was feeling so stressed and anxious — I feel relaxed and empowered."
Age 35–44
"She was able to provide tools & resources which is why I am in this work."
Age 45–54
Reviews shown above were submitted by one-on-one clients and reflect the same Mental Architecture approach, structure, and tools Nicole brings to every coaching engagement at Chess♞Chess Lab
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Performance Lab.
A Tool We Use in Session
Name it to tame it.
Most high performers live three feelings above or below the one they're actually in. "Fine." "Stressed." "Overwhelmed." We get more specific than that — because the exact word is the first move.
🎭
Why we use it
Most high performers default to "fine," "stressed," or "overwhelmed." The wheel gets us the actual word — and the actual word is the first move toward changing the state.
🦋
ADHD brains especially
Emotional dysregulation is one of the least-talked-about ADHD symptoms. Name what's happening and you can stop being run by it. That's the whole game.
♛
In every session
We start here every time. Not "how are you" — but specifically, what word on this wheel fits right now? It sounds small. It changes everything.
Premium coaching only works when both sides are right. Here's the honest version of who flourishes with me, and who doesn't.
✓ Good Fit
If you're this person, we'll fly.
The High-Stakes Professional or Athlete
Executive, founder, attorney, pilot, surgeon, competitor. You face real pressure daily and need to protect your edge — not just process feelings about it.
The High-Achieving Neurodivergent
Adult with high-functioning ADHD who wants concrete systems and real strategy — not just space to talk about being unfocused.
The Action-Oriented Problem Solver
You love structure. You don't mind a little homework. You want measurable progress you can actually track between sessions.
The Direct + Witty
You respond well to humor, high energy, and someone who'll gently call you out and keep you accountable. You want a peer, not a parent.
✕ Probably Not
If you're this person, I'll help you find someone better.
Looking for Pure Venting
If you want a quiet "blank-slate" therapist who nods for 50 minutes and never interrupts, my style will feel disruptive. That's a different kind of useful work — and not the kind I do.
Can't or Won't Do Homework
If you want to leave the work at the door and never think about it between sessions, my accountability model won't work for you. No shame in that — but be honest.
Highly Fragile to Direct Feedback
If you're in a moment where candor or humor will land as harsh or invalidating, a softer, slower-paced coach will serve you better right now. I'll happily refer you.
Needs Crisis Stabilization
If you need crisis stabilization or intensive mental health support, that's not coaching. A licensed clinical provider will fit you better — and I'll help you find one.
If you saw yourself in the green column — let's talk. If you saw yourself on the right — I respect the honesty, and I'd still love to point you toward the right person.
Start with a free call. If we're a fit, pick the option that works for you. That's it.
Step 01
Free 15-min call
We talk. You get a feel for how I work. I'll be honest if I'm not the right fit. Zero pressure, zero pitch.
Free
Step 02
Try a single session
One 60-minute session. No commitment. You'll leave with something real — a clear next step, a tool you can use, a pattern named.
$350 / session
Step 03 · Most chosen
Go monthly
4 sessions a month. This is where the real shift happens. Most clients feel it by week 3. By month 3, the new patterns aren't effort anymore.
$1,100 / month
That's $275/session · cancel anytime with 30 days notice
What's included in every session
The same Nicole, every time.
🗺️
A clear agenda
We know what we're working on and why. No open-ended wandering.
🧰
Tools you can use today
CBT-style strategies, somatic techniques, hypnotherapy when it fits — things you take with you.
🫀
Real energy
Not a blank-slate nod-fest. Direct, warm, and occasionally funny. You'll know you were in a session.
For the long game
6-Month Sovereignty Container
24 sessions. Two 90-minute deep-dives. A custom Mental Architecture blueprint built around your brain. Email + text access between sessions. This is for the person who's done dabbling and ready to rebuild from the foundation up. Pay in full or split into monthly installments.
A few mutual commitments so we get the most out of every hour together. Nothing here is unusual — just clear.
What I promise you
I'll show up fully.
Priority scheduling. Once you sign up, you get first pick on my calendar.
Honest, prepared, present. Every session. No phoning it in.
Flexibility. I'll do my best to work with your schedule when life happens.
I'll go as deep as you go. If you're ready for the real work, so am I.
Total discretion. What's said in our sessions stays in our sessions. Always.
Tools you can keep. You'll leave with skills you use the rest of your life.
What I ask from you
Show up ready.
Be alone & undisturbed. A private space. Door closed. No interruptions — the work needs your full attention.
Strong, stable internet. A laggy connection breaks the rhythm we're building.
Laptop over phone if at all possible. We read each other better when we can actually see each other.
Cancel with notice. 24 hours when you can. I'll do the same for you.
Participate. This is active work, not a podcast. The depth depends on you meeting me here.
Trust the process. Real change isn't linear. Sit with the uncomfortable. That's where it lives.
"I won't take you anywhere I haven't already been. And I won't judge what you bring into the room — I've probably lived a version of it."
— Nicole
Questions People Ask First
The honest answers.
Is this coaching?
Chess♞Chess Lab
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Performance Lab is a coaching practice. Our work focuses on performance, strategy, growth, focus, and life transitions. It is not psychotherapy, and it is not intended to diagnose or treat any mental health condition. My background includes licensure as an LMFT — that clinical depth informs the framework I use, but it does not make this therapy. If clinical therapy is what you need, I'll help you find the right provider.
I've never done coaching before. Is that okay?
Absolutely. A lot of my clients are first-timers. You don't need to have the right words or a list of issues. You just need to show up. I'll guide the rest.
What does a first session actually look like?
A secure video call. We talk about what's bringing you in, what you've tried before, and what you want to be different. I ask thoughtful questions. We define what success looks like. You leave with a clear next step. That's it.
Where do you work? Do I need to live in California?
No — coaching can happen anywhere in the world. All sessions are virtual. No location requirement.
Do you take insurance?
Coaching is not covered by insurance. If you need insurance-covered mental health services, I'm happy to point you toward the right clinical provider during your free consult.
How is this different from other coaching?
My style is structured and direct. We define goals from day one. I use my Mental Architecture framework — CBT-style strategy, solution-focused work, and certified clinical hypnotherapy — so you get real tools you can use between sessions, not just a place to talk. That said, I'm also compassionate, intuitive, and human. This is coaching with heart.
What's performance hypnotherapy actually like? Will I lose control?
Never. You're awake and in full control the entire time — you can open your eyes and stop whenever you want. Most clients describe it as the most relaxed they've ever been, with cleaner thinking afterward. It's completely optional in our work.
Do you specialize in ADHD?
Yes — it's one of my most common focuses. I work with adults who've been diagnosed, suspect they have it, or have known for years. We work with how your brain actually functions instead of fighting it. (Note: I don't diagnose; coaching supports you in working with what's already known about your own mind.)
How long does coaching usually take?
It depends entirely on your goals. Some clients work with me for a few months on a specific issue. Some stay longer for ongoing support. I'll always be honest with you about where I think we are in the work.
What if we're not a good fit?
Coaching only works with a real connection. If after a few sessions it's not clicking, I'll happily refer you to someone who's a better match. No pressure, no hard feelings.
Your Next Move
Let's get on a call.
The hardest part is reaching out. After that, I've got you. Request a free 15-minute consult and we'll start from wherever you are — no pressure, no script, no judgment.
You're in. 🎉
Thank you for reaching out — that's genuinely the hardest part. Nicole will personally email you within one business day to set up your free consult. Keep an eye on your inbox (and your spam folder, just in case).
"You don't have to know what to say. You just have to show up." — Nicole
Free 15-min consultNo pressure — just a conversation.
Performance Lab offers virtual ADHD coaching for adults, athletes, and executives. Nicole Chess♞Chess Lab
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Click piece, then click move square
is a certified ADHD coach, certified performance hypnotherapist, and former LPGA Tour professional with 26 years of experience. Services include ADHD coaching for high achievers, mental performance coaching, executive function coaching, ADHD focus coaching, ADHD burnout recovery, performance hypnotherapy, and neurodivergent coaching. Available online worldwide. Specialties: ADHD coaching for athletes, ADHD executive coaching, adult ADHD coach online, high performance ADHD coaching, ADHD coach for women, ADHD and anxiety coaching, ADHD productivity coaching, sport psychology for ADHD, CBT for ADHD adults, somatic coaching for ADHD.
